A redesign for the packaging of Rustichella d'Abruzzo (artisanal high-end, slow dried pasta). The positioning aims to bring some life  and color into the existing brand. Rustichella is a vibrant and eclectic, homegrown Italian pasta product brand for the millennial budding home chef that believes the absolute joy and togetherness that food brings into our lives is a gift worth sharing.

 

The packaging is made entirely out of recyclable cardboard and is missing the signature plastic 'window' that most pasta packaging tends to have in an effort to create a sustainable product. The boxes can also be repurposed once the user is done using the product. The redesign features bright colors and organic life-like forms to reflect the vibrancy and adaptability of the cuisine.