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quip is the first subscription Electric Toothbrush, Refillable Floss, Anticavity Toothpaste, & Gum Accepted by the ADA. With the Wix Playground Academy, I was able to collaborate with the company to create a hypothetical new look and feel, with product photography, assets and animations that culminated in a new homepage showcasing the product created using the Wix Editor. The look feels fresh and vibrant, while humanizing the brand so it does not feel sterile. We all need to brush, and so I wanted to capture the messy, human bits of the experience.
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