The iFile was conceptualized as a project for high school students, college students, and young professionals, as I found that a significant problem people tend to have is that they only carry their laptop everywhere, and tend to put any papers they get between their laptop, which results in crumpled and unprofessional looking papers.

 

To address this, iFile features a laptop case that comes with a sleek wooden-finish folder attached to it, so that people can be organized even whilst carrying only their laptop. Since this product is essentially targeted towards MacBook users, the style of advertising mimics Apple's, with sleek minimalism at the core. The following advertisements are sequential and are designed to be revealed to the public one after another.